tag:blogger.com,1999:blog-52308528109702382122024-03-13T19:58:16.115-07:00psyche - outnamitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-5230852810970238212.post-79462813740354696242020-09-16T20:57:00.001-07:002020-09-16T20:57:43.585-07:00Reflections<p dir="ltr" id="docs-internal-guid-00a3bda7-7fff-942c-a153-b474f0bb6bc1">Advertising 2020 – A journey to the springboard</p><p dir="ltr">A look at the chronology of events since March and how they have changed advertising, till now.</p><p dir="ltr">Let’s be honest, some of us thought opportunistically in March and tried to change the narrative about our products. Without the proper knowledge of the virus ourselves and realizing the fear in the minds of people, advertisers tried to sell their products as an aid to counter the virus. Some of those claims were distortions, some lies and some actually held ground. People did complain about such advertising, Ministry of AYUSH reached out to ASCI and 50 such covid-cure ads were put out of circulation.</p><p dir="ltr">Right about that time, the percentage of alcohol in sanitizers was establishing itself as the single most important ‘number’ and people were beginning to read the back-of-packs for more information. Advertisers were about to experience that this BOP reading, would change the dynamics of purchase forever.</p><p dir="ltr">April 2020 will go down in the history as a standstill month for economics and even the US Oil turned negative for the first time in history. First month of the financial year has never attracted boastful spends from any sector. Managers make reports on the year past and plan for the year ahead. Number of pitches increase, and the marketeers focus on the upcoming vacations, where spending would be at its peak. The first half of April was the worst, and since then, things started improving, slowly.</p><p dir="ltr">Later part of April was when Lockdown 2.0 was announced and it allowed somethings to be opened. This is when people were still hopeful of overcoming this pandemic fast. Afraid, but hopeful. </p><p dir="ltr">April also introduced a new problem to the – fresh fiction getting scarce and OTT benefitted immensely, becoming the most preferred medium by major advertisers (An ET report mentioned, FMCG products were contributing to 80% spends on OTT and a plethora of first time advertisers were joining OTT platforms). </p><p dir="ltr">On the hindsight, this was the time, people started joking about themselves and the hopelessness of the situation. That's when topicals were becoming mainstream as everything amounted to a 'topic'. And, that's when news replaced entertainment completely. (And later news-channels started entertaining, but I digress)</p><p dir="ltr">Then came the Mother of all occasions in 2020, thus far. The emotions about the relations, which people were experiencing afresh (because of the lockdown and the losses) peaked on 9th May. Mother’s Day. Keywords like care, protection, health, precaution, salute and celebration reared their head again. And hence began the ‘New Normal’. The launch and distraction of ‘Paatal Lok’ also helped the month of May (and it would require another post to observe the increase of pets in households). </p><p dir="ltr">May, sadly, was also the month, where the great Indian divide found its way into Indian houses. The great migration. The helpless and poor had enough of the suffering caused by lockdown and thankfully, none of the advertisers put up any stalls on their routes. Benefits and positives of Socialism were at display in all its glory. And we quietly moved into the Unlock 1.</p><p dir="ltr">The 2Js between 2Qs were the corrective months. Patience lost, habits formed, job loss and exasperated Unlocks. We got into the unlock mode because of economic reasons, not because we had a grip on the virus. This was approximately the time, when new content shoot was being permitted. And advertisers by now had realized that the same old content would not work. We all had to adapt. A change in tone here, a change in message there and most of all an attempt at complete disclosure everywhere. </p><p dir="ltr">Over the top advertising and overpromises in the name of creative liberties were getting replaced by objective information about the products. Most of the advertising, seen in August was more meaningful, mature, and gave the audience an option to choose (rather than yelling that they need it!). We hardly saw any pot-shots taken and it all felt like a civilized group discussion. This year Independence Day didn't sound like competing with the frenzy of 1947 either. It was a composed celebration. Even with Unlock, no brand took Azadi to a level where it can be misconstrued.</p><p dir="ltr">As we were about to enter the deep sleep (The Green Day cliche), as if almost on cue, MSD retired and Virushka was announced. Within a span of 12 days the biggest religion in India (Cricket) started trending. </p><p dir="ltr">But this ride named 2020 is not over, so keep your seatbelts fastened. Two of the biggest festivals are around the corner – IPL and Diwali. People are raring to spend and advertisers know it. Yes, income levels have reduced during Covid, but the savings have increased. If it’s any indication, Sensex gained almost 45% from April to August period. The frenzy is gripping and so are the number of Covid cases. </p><p dir="ltr">People are forgetting or are getting bored by the virus and the self restrictions are getting relaxations. (You can see sunshades and miniature-crockery-sets being sold on traffic-signals.)</p><p dir="ltr">(So, here we are, on the springboard, ready to take that step to load the slingshot. Mindyou, we need to land properly again on the board first, to finally leave the springboard, upwards!)</p><br>namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com0tag:blogger.com,1999:blog-5230852810970238212.post-78565425881795089782020-05-28T11:34:00.000-07:002020-05-28T11:34:28.601-07:00Stance! - postponedSaw a group of young guys in their teens playing cricket in a park. I stood there, with a usual, one hand in pocket and the other holding a cigarette, stance, right at the edge of the park. Almost ashamed to be seen for various reasons. One being, how un-fit I looked as compared to (no, not those guys) myself when I was a teen. Two, of smoking in front of those kids and three, because it was almost an year since I strained any muscle in my body.<div><br></div><div>The characters were all the same, as we used to have in our time. A have-it-all guy, who always turned up in the park in proper sports kit. Does a decent job as an all-rounder (an all rounder generally opens the batting in gully cricket) and can bowl economic overs. </div><div><br></div><div>A nerd looking guy who generally gets all the equipments and tries desperately to earn some respect because he is letting others use his equipment.</div><div><br></div><div>A guy who can never connect the bat with the ball and almost never gets the batting, and announces himself as the opening bowler by virtue of law of equal participation. Still with every innings change he fights with almost everyone else, that he deserves to bowl the first over. </div><div><br></div><div>One guy who has accepted that his outing at the field will be spent fielding at an obscure position (where only a miscue goes) and in catching practice when his team is batting.</div><div><br></div><div>An annoying character who goes about having a go at anything and everything, he knows it all and is an epitome of knowing-and -not-doing. These kinds generally take the keepers position where they can have a well round view of the game and can be heard by everyone. Even to the opposition team who generally hangs around behind the keeper.</div><div><br></div><div>A fiery bowler who goes about his bowling as a surgeon performing heart transplant. His moments of glory are countless. He gets the ball even if the 'deserving guy, who dint bat' is shouting at the top of his voice, takes wicket in his very first over and brings down the run-rate severely after an expensive over. Anyone can spot this guy easily, as in how many of those kids are actually performing surgeries out there.</div><div><br></div><div>Rest all, either fit into the above said categories or form a massive non-existents. Their presence goes un-noticed every time and they generally are picked up by the team captains to fill up slots. </div><div><br></div><div>Watching those kids and identifying the characters took me about half an hour and two more cigarettes. </div><div><br></div><div>And then one incident took away my shame and defined the characteristics of those young people in a better light. </div><div><br></div><div>One shot, flew over the boundary and into a sewage drain (which act as the ultimate ball gobblers, even if it is a 1ft by 1 ft opening, it will attract the ball in it). In my time, the fielder (one of the non-existent mass) on the boundary would go, dirty his hands a little, if smart, will pull out the ball making a glove out of a carry bag, bounce the ball 3-4 times and the play moved on. </div><div><br></div><div>Will complete this, some other day..</div><div><br></div>namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com0tag:blogger.com,1999:blog-5230852810970238212.post-51903778878698671052020-05-28T08:31:00.001-07:002020-05-28T08:31:53.114-07:00Ironman!<div dir="ltr" style="text-align: left;" trbidi="on">
Life se Dhobi jaate dekha hai?<br />
As in physically, the guy (must have been from one of the BIMARU states, identifiable accent) used to hangout on the street.<br />
Our building has shops on the ground floor. Facing the street, which has openings of 3 other buildings. And this guy, used to own, one of the corner shops.<br />
<br />
As any typical, middle class society, each shop has some spare area in front, which ends on the road, at a height of 1 feet. (So this area cannot be used as the road, and differed in texture too). When you see on the left, you can see partitions (cement blocks with slits every one feet, between pillars, shaped like moulds and not talking to each other), 4 ft across, throughout the length of the road; each partition 3 feet distant then the previous. (Trivia: what's the length of the road on the left of Dhobi?)<br />
<br />
This guy, used to make his meals at the base of one of those partitions. Chicken and roti meals.<br />
<br />
As a background, he is a hardworking guy, who used to cheat sometimes, in the count of clothes. Rest, ironing was fine, and devoid of any burnt accidents.<br />
<br />
So around Covid, his business evaporated. His makeshift house and shop were his universe. His freedom was that free land, which was neither road nor individual property.<br />
<br />
He used to be seen, in his lungi, shirtless, roaming the street. He roamed like he owned the street.<br />
I can say, he did own the street. There isn't any other Dhobi, nearer to these buildings.<br />
<br />
I went downstairs with garbage, and while coming back, I deftly light a cigarette, using only one hand, not the one which held the garbage (no mixing the touch of hands, they both can touch different surfaces, separately).<br />
<br />
I usually smoke in that corner. Where that Dhobi always moved. And I always ignored him, and he, me.<br />
<br />
That time, I din't feel like smoking. To see that iron channel, halfway to the no-man's land, holding (about to burst) an activa and some old furniture.<br />
<br />
Life was missing, in that corner!</div>
namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com0tag:blogger.com,1999:blog-5230852810970238212.post-33927225325960572492011-10-11T03:56:00.000-07:002011-10-11T06:11:09.861-07:00Steve's Job!This is not an act of blasphemy or insult. I just use an iPod (gifted to me) and no other Apple product. I loved the designs though and I also dint think, that they were over priced. I knew who Steve Jobs was and frankly, I never thought about him when I saw any Apple (White or Red).<br /><br /><br />So, the point I am making here and the whole spiel was for this - Late Mr. Steve Jobs' death did not affect my immediate life although he defined my surroundings. I never realized how much Steve was in my surroundings, till the time, they started changing. Its like knowing about a gun and its trigger and bullets and the 'click' vis a vis holding one in your hand and loading it. The feeling is almost unreal, it shakes something inside. It asks you to shoot at something, to unviel the power, to feel the rush. You can control it obviously, just holding it doesnt make you a maniac but for one split second it comes at you. Coming back! the world started changing as if, it was an inernatioinal uprising.<br /><br /><br />Suddenly, Steve Jobs was in my life without knowing. He was everywhere. I couldn't not think about him and how he changed the world, as they say. News papers, magazines, blogs, phone msgs, status updates, i am sure one biography is on its way. It was like a capsule course on Steve's life, a week long course, where even his India visit and some connections to LSD were not overlooked.<br /><br />So after all the things that were changing around me, what inrigued me most, was the legacy he left behind. No, not the apple legacy, but a feeling that made lot of us, raise the bar. Everywhere people were not just stating facts. They were telling, how it impacted them.<br /><br />All the words that were written about him were more 'creative'. Now, 'creativity in writing' for me, is to encompass a lot of 'worlds' in simple and understandable and thought provoking manner (and I dont consider myself creative in writing, so fill in the gaps).<br /><br /><br />I need to digress - Nawab Pataudi Dead, Indian Cricket loses the Nawab; Ghazal Maestro Died. Jaane woh kaunsa des... RIP Jagjit Singh.<br /><br /><br />People wrote about what these two were famous for. What they did. How good they were at it. What a huge loss it has been.<br /><br /><br />BUT, did we start singing or writing Ghazals more, or even listening more? Did we net practiced for an hour longer? In Steve's case, people started creating. People innovated. isad, Steve took the iway to heaven, Steve retires, the 'bite' in Apple is gone, 4 Apples changed the world - Adam, eve, Newton and Steve's.<br /><br /><br />I seriously think that fb should ask, 'why something's on your mind'. Then there will be lots of stories. but thats for some other time. People generally follow what fb says, yours truly including. I too write 'whats on my mind' but with Steve they 'thought differently'. They were being more!! He showed us, the true meaning of being multi-dimensional and carrying the world with you and all along, being the world.namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com0tag:blogger.com,1999:blog-5230852810970238212.post-55446465453753056112010-10-17T23:46:00.000-07:002010-10-18T00:04:15.278-07:00We love you, try and not be foolish!!<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >So, you like it (your bag) on the bed, and you wear pink bra. Good to know, ask me, I needn't know.</span></span><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >All you girls who get these priveate SMS about spreading breast cancer awareness, and join the bandwagon, just sit back for a minute and think. How many of you have really gone in the washrooms and examined your breasts for that dreaded lump. If you haven't got what I am talking about, thats my point exactly. </span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >Now, if you want, I can help, just post the following text on your facebook and believe me, you will spread much more a</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >wareness </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >about breast cancer than telling us about your bra colours.</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><i><span class="Apple-style-span" >Periodic breast self exams are essential for early identification and treatment. The breast self-exam should be done regularly every month immediately following the menstrual cycle. Step 1- Visual Inspection Look for any changes in the skin over breast like redness, swelling or puckering and nipple changes like discharge, scaling or indentation. Step 2 - Tactile Inspection There are three ways to physically examine the breasts. The Circle method The Line method, and The wedge method The Circle Method: Move the three middle fingers in a circular fashion starting from the outer edge of the breast towards the nipple. The Line Method: Move the three middle fingers starting from underarm area down below the breast. Move slowly back upwards. Repeat this until the entire breast is felt. Wedge method: Move the three middle fingers beginning at the outer edge towards the nipple. Repeat the procedure for every wedge until the entire breast is felt. Regardless of the method, the objective is to feel the entire breast and observing any abnormal changes. The breast should be soft and smooth to the touch. Pay special attention to check the underarm and upper chest areas. Feel the entire breast Breast should be soft and smooth. Observe for abnormal changes. Check under arm and upper chest areas.</span></i></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >Agreed, it is more cheesy and fun, but dont get foolish. We love you for what you are, but dont disappoint us by falling prey to these idiotic campaigns.</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >"Pink" - my bra colour</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >"I like it on bed" - my bag</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >what next...</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" >"I like it shaved" - my arm pits.... </span></span></div><div><br /></div>namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com4tag:blogger.com,1999:blog-5230852810970238212.post-25421878498033395622010-05-07T05:26:00.000-07:002010-05-07T05:45:44.188-07:00Blabber!!He: I wont Quit<div>She: I wont try</div><div>What does that mean</div><div>Thats for you to decide</div><div>Do you mean, I should quit</div><div>Of course not, just live this bit</div><div>You made me skip a beat</div><div>Ha ha, you just shot yourself on the feet</div><div>If this is a test I am failing miserably </div><div>You would have hated me if I told all this amicably </div><div>Here, take it, its a gift</div><div>Damn, still haven't got my drift??</div><div>I guess I will have to think</div><div>Ha ha, I told you, you 'll QUIT..... and the argument continues </div>namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com0tag:blogger.com,1999:blog-5230852810970238212.post-76532779044324077822010-01-12T01:10:00.000-08:002010-01-12T01:33:53.734-08:003 idiots - 3 dotsSo it seems 3 idiots is a big hit! Chetan bhagat also acknowledged it after a much publicized battle with Amir Khan. There are some dots which i figured in the scheme of things:<div><br /></div><div>Dot 1 - I was just sitting and reading an article which was highlighting, how new age cinema is much more meaningful. Everyone echoes the fact that the movie told the story of 'Follow your dreams' with Rancho as the leader. </div><div><br /></div><div>Dot 2 - However, in the same news paper I read about the rise in number of suicides in Mumbai. The extent of these suicides is such that government is planning to open a committee to look into the matter.</div><div><br /></div><div>Dot 3 - Our movies are targeted towards a certain audience, who are likely to take the message in the right light and completely. But the exposure and reach of movies is such that there is no control on how and what people can gather from a movie.</div><div><br /></div><div>I just happen to join the dots and heres what I think I found:</div><div><br /></div><div>3 idiots also told a story about another guy (according to the narration, he was just like Rancho), though he could not cope up with the pressure in life and succumbed (of course after singing a song, which by far is the most common dialer tone now, which means many people can relate to that song).</div><div><br /></div><div>so, if many people can relate to the song and obviously, can relate to his situation why is it not possible that people might take the route he took. </div><div><br /></div><div>I am not saying, many people are depressed and they want to die. But the glorified 'I quit' suddenly added glamor to suicide. It almost told us that the best way to make a person relaize he is wrong, is to make him suffer from guilt. It was the easy route, alright, the tough one was taken by Rancho. But is it not that many people want that easy route rather than the tough one. More importantly when it comes power packed with a nice punch line.</div><div><br /></div><div>I discussed it with a friend and got a reply - "Balls". I would have taken it as a good reply, but the same evening I came across a poster which read </div><div><br /></div><div>Suicide is our way of telling God- "You cant fire me. I QUIT".</div><div> </div><div>I rest my case!</div><div><br /></div><div><br /></div>namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com9tag:blogger.com,1999:blog-5230852810970238212.post-16922523785563768112009-10-05T02:50:00.000-07:002009-10-05T02:59:07.115-07:00Explosion of media killed the desire of immortality"Men are haunted by the vastness of eternity. And so we ask ourselves: will our actions echo across the centuries? Will strangers hear our names long after we are gone, and wonder who we were, how bravely we fought, how fiercely we loved?"<br /><br />Its a line that has left an impression on my mind ever since I saw 'Troy'. What does this mean? What is the vastness of eternity?<br /><br />The lines were written in a perspective where no one ever thought that the events will ever be recorded so menacingly (I used this word just to emphasise the fact how the information age is now evolving). At that time, only the 'very' relevant events and names were recorded and that too by a 'very' few people.<br /><br />The complete motivation of people would have been to do something which can be relevant to those certain few.<br /><br />The explosion of media has now ensured that the names and events are registered as and when they happen. There are thousands of writers all accross the globe who earn their breads, doing just that. Also, the kind of things we are exposed to now, we always have to keep our internal firewall activated. I, for one, do not want to know how much taller is Padmalakshmi from Rushdie or who is the expert on hair loss control (I dont have any, as I write this). The money involved in the business makes it worse, the skew seeps in and the credibility rushes out (note the comparison between seeps and rushes).<br /><br />Unlike, in earlier times, when the journals were maintained as a habit and as an act of philanthropy.<br /><br />Now, I know, that whatever information I require, I can get it just sitting on my chair. I would not have to ask people, research about it or dig the graves. The explosion in media has made immortals out of every one. I dare say, we all are immortals. Google helped us in doing so. Who started Google? (most of us would need to Google it, and there we find Larry Page and Sergey Brin immortalized on Wikipedia).<br /><br />The point being, the information recording and information mining, both are now far more easier than they were earlier.<br /><br />The sale of 'The discovery of India' and 'My experiments with truth' have declined over the years, we are relaxed that any moment we want an update on the people or the books, we will find it. Somewhere on the media. Then why to take the pains of doing the acts which makes us immortal. The vastness of eternity? Humbug!! the servers will outlast any thing, even cockroaches, if not, the back-up will.<br /><br />It is just the media explosion that has changed. Achillies now features in Oxford dictionary and the bravehearts of Kargil will be Googled.namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com4tag:blogger.com,1999:blog-5230852810970238212.post-90641421496012152762008-12-11T00:57:00.000-08:002008-12-11T04:11:21.879-08:00Cricket v/s RideRiding on my bike or driving a borrowed car always gives me a high. I feel a sudden rush of testosterone in my body, a feeling which you can get when you realize that you are in control of a dangerous machine.<br /><br />But mind is one good triple jumper, it hops twice before taking the final leap. The second leap of my mind was of a cricket match. A match where I was taking guard in the last over and my team required exactly six runs to win.<br /><br />Suddenly, with the knob of accelerator in my hand and clutch fully popped, I saw the relation between these two thoughts. The road below suddenly became my pitch, where I had to stay in balance. The curator laid a pitch which is friendly for the host team (the team you are up against). On this deadly pitch I have to wield the handle in my hands to perfection. One slight misjudgment can break you completely. I still remember India tour of WI, India won 1st match of the 5 match series. 2nd match, last wicket, India requiring 2 runs off 3 ball, Yuvraj misjudged a yorker and the ball landed on the wickets, making a profuse sound of leather banged on wood. That sound was muffled in the noise of the crowd, appreciating the home team, but I guess it ricocheted in the minds of the Indian team as India lost 1-4 there on.<br /><br />Accidents on the road have a similar effect, I tried to flay a man on the road with my bike, ended up in a hospital with a freshly stitched upper lip and cursing my misjudgment, and 'broken' to an extent that I did not drive the bike for almost 6 months (out of fear).<br /><br />Once on the road, you begin to realize that you are playing against fielders with a class of Jonty Rhodes. probably these people, just like Jonty, have wings instead of hair in their armpits. They are every where, you cannot find gaps in between, they run at an atrocious pace and their only objective in life is to stop you.<br /><br />Slowly you try to make yourself understand that cricket began with Test matches and the proceedings can be slow. So you adjust and play along slowly, and the opposition now tries to restrict your bat swing also - 'The Slips'. Looking at the yellow poles of the traffic signals you cannot help but remember Australian fielders, who would throw directly at your stumps, just before you reach your crease. I actually count the signals I find green, very rarely I hit a six.<br /><br />On occasional intervals you find the field spread out and running between the wickets is not a problem, the wind in the opposite direction plays the trick, the ball starts swinging. While driving you notice that the traffic flowing in the 'opposite' direction swings towards you and just when you prepare yourself it swings past you. This is one feat only Wasim Akram could do at will, only he used to deal in inches not in feet.<br /><br />The audience - just like in Jamaica, if a batsman gets caught in the slips or finds a lovely gap, they always rush on the ground, slowing things down, further.<br /><br />You build up your innings with singles and doubles, finding gaps through various field settings, carrying the weight of the helmet and expectations on our head, constantly maintaining the focus, negotiating the turns and swings, keeping the judgment right and dodging the crowd, you reach to your team. And you can only say - What a Matchnamitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com3tag:blogger.com,1999:blog-5230852810970238212.post-12629450845504546252007-09-06T00:15:00.000-07:002007-09-11T08:58:51.002-07:00We think we are living, and then we meet LIFE.<div align="center"><span style="font-family:arial;"><strong>Psychological Convenience</strong></span></div><br />In the previous post, i had mentioned about sharing my experiences. Experiences, as we all know stem from the attitude with which we approach a situation and then build an impression in our minds about that situation. Its not that the situation is bad or good, its basically our attitude.<br />Now coming to the point straight away. I decided to write my new post on Psychological Convenience. I had a notion in mind that Human beings are, more often than not, driven by Psychological Convenience (PC). The trigger of this thought was an incident which happened with me a few days back:<br /><br /><em>Nat west Series Penultimate match - India was chasing a crazy target of 314. I was in my office at that time and was glancing on the score on internet. As fate would have had it, i got a badge with Indian tri-colours lying unclaimed. From the moment I sported it on my shirt, till the time i left for home; it attracted attention of 5 people. As the saying goes - Great minds think alike (read as Fools seldom Differ), all of those 5 remarked - "Independence Day is long gone. why you sporting this badge, now?"</em><br /><em></em><br />I was thrown into the world of my thoughts and pondered:<br />Why people are expected to show certain emotions only on an expected date and time, these emotions should be imbibed in us and should be reflected in our actions on a continuous basis? right?<br /><p>India is free since 60 years. does that mean that we should celebrate Independence only 60 times. We should be celebrating each and every second of it, but that requires effort.</p><em>To quote another example, we all go to our 'Place of Worship' to thank God. </em><br /><em></em><br />Do we actually need an external medium or an Idol to thank God for our existence. Why cant we just close our eyes and say a hearty thanks. But that also requires control on our minds, that requires a thought-less mind. Its not, that when we visit a temple, we are thought less, but it certainly gives us a sense of 'Doing Effort'. We fool ourselves that yes, I have taken the physical pain of visiting a temple, so I can be relieved from my Psychological Effort. a sheer case of Psychological Convenience.<br /><br /><em>The outcome was a Swirling mind which reached a conclusion that people believe in PC and their every action is governed by this simple logic.</em><br /><br /><strong>Now the other side of the coin (God is in the Details)</strong><br /><strong></strong><br />While i was still planning to write my new post and abolish, defame and ridicule this concept of PC, I realized PC is not that bad a thing.<br /><br /><em>I was watching 'Scent of a Woman' - I heard the Dialogue "The day you stop dreaming Charlie, the day yo Die". i was hearing this dialogue, immortalized by Al Pacino for the nth time. this time round it sounded different. it struck somewhere.</em><br /><br />We all are born as mortals and Aspirations keep us alive. These aspirations motivate us to perform various tasks in a single day. We all are in a race against time and we are not capable of doing all the things at the same time but we Aspire to beat time, hence we require crutches. These crutches support us when we are off-balance in life. But what is important is the knowledge about what a crutch is serving, what it is meant for. Why we are leaning on to PC in a situation when ideally we should not. We cannot do away without these crutches. we cannot be Perfect.<br />Though we should be very careful in what we are choosing, if we choose to lean on to PC in a situation, it better have a low opportunity cost.<br /><br />Conclusion: Perfection is a trap - if we strive to achieve perfection in everything we do, we would end up spending substantial time in doing that, we just need to make sure that we have that much time to invest or not.<br /><br />Message: Analyze every second you exist.namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com13tag:blogger.com,1999:blog-5230852810970238212.post-36368065969870192212007-09-03T01:27:00.000-07:002007-09-03T06:10:46.379-07:00i may be the last of the entrants in the world of bloggers, and in MBA they tell us, such people are known as laggards. however i will still try to carve out a niche for myself. through this blog i will try to 'key-down' my day to day experiences and the pschology behind those experiences. most of the times it happens that we live experiences but avoid pondering over it. if its a bad experience we try to engrave it ASAP, and if it is a good one, we just enjoy the outcomes. very few people sit back and think about the factors that contribute to such an experience.<br /><br />the inspiration:<br /><br />i was conducting a quiz in my college, a general quiz which covered multiple subjects like Sports, Trivia, History, Invention etc.<br /><br />at a particular point i asked a question to a participating team - "what is considered as the greatest/most useful invention of all times?"<br />reply came - electricity (passed on to next team)<br />next reply - computer (same fate - passed on to next team)<br />next reply - taj mahal (this personally devastated me, coming from a graduation student)<br /><br />the answer was the WHEEL. but all these replies got me thinking - if these people just thought about for one minute or so they could have realized that Electricity is generated throgh Dynamo (majorly), which involves a turbine (circular motion to say simply).<br /><br />computers dont generally work without elecricity or charge.<br /><br />taj mahal (not worth discussing - but laterally if you think, it must have involved movig big boulders from one place to another - best done by wheels)<br /><br />Conclusion - we dont think of what we are doing, what we are speaking, what we are thinking. we just carry on with our lives, the way it comes and we keep on living. so where is the practice of learning from experience.<br /><br />this is when i particulary understood the phrase "God is in the details". if one sees the above answers they are majorly biased towards the usage and things that surround us, presently. but few spare a moment in realizing the fact that how much time has gone into the development of such things and how many minds have actually paid attention to the details of whatever that surrounded them.<br /><br />examples are many - Newton, Archimedes et al. they all drew inspiration from the things/events that were surrounding them. they just pondered over it and invested there time to seek answers, seek explainations.<br /><br /><br />coming back to present - this is why i have created this blog, to contribute some "Food for Thought" to the readers.namitojhttp://www.blogger.com/profile/12792946132331262989noreply@blogger.com12